Transforming Retail | Prada's Chief Innovation Officer Christiano Agostini Revamps Technological Systems from Storefronts to the Metaverse

Christiano Agostini began working as the chief innovation officer at Prada in 2021, following the company's realization of the need to modernize its technological infrastructure after the pandemic forced consumers to shop online. Agostini and his team devised a strategy that included both immediate improvements, such as upgrading the website and payment systems, and exploring cutting-edge technologies like AI and the metaverse for future implementation. Notable advancements include Prada's partnership with Adyen, allowing customers to make purchases in-store without going through a checkout proces

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